Creating a Style Guide for your Youtube Channel

Michelle Branding Your Channel, Getting Started with Youtube 6 Comments

People are more likely to follow you on instagram if you have an instagram ‘theme’, and you keep your photos visually consistent.

Same with youtube videos. People dig visual consistency.

At this point, your Channel Plan and Subscriber Persona should have you pretty set with consistency in your content and voice, so now you just need to work out them aesthetics.

This is where you create a ‘style guide’ –  to help you build a stand out style, keep visual consistency, and save time and trouble in the long run.

Create a style guide for your youtube channel to build a stand out style.

What’s a style guide for?

  • It’s for keeping visual consistency (Have I maybe mentioned that already? Unsure.)
  • Your style will become recognisable – Ie. MuchelleB is well recognised for the use of purple overlays.
  • It’s saves time and trouble (You know how you use a font and love it then completely forget what it was and spend a good half an hour searching for it? No need. Find it in your style guide)

Download The Style Guide Template


#1 – Google Docs Worksheet

How to use your style guide

Colour Palette

Stick with a consistent colour palette on your channel by using the same colours throughout your videos and graphics.


If you can, use the same kind of fonts throughout your videos, in thumbnails / headers and on social media.

This section is so helpful when it’s been a few months since you’ve created a graphic and you forget the font type you used last time.

Video Backdrop

Try to make all different aspects of your channel suit your channels vibe – incl. your video backdrop.

If your channels vibe is ‘motivating & boho’, hang up some motivating quotes in the background and maybe chuck in some fake plants, candles, fairy lights, whatever suits your channels vibe.

Here you can describe the vibe of your video backdrop, and give a brief overview of things like colors, lighting, etc. Include some inspiring photos to help you when you design your backdrop.

Ie. “Warm coloured background, with yellow fairy lights and interestingly framed quotes.”


Keeping with your channels vibe, describe how you edit your thumbnails.

An awesome way to make your life easier is to create ‘thumbnail templates’ that you can keep coming back to whenever you put up a new video.

Ie. “Purple overlay, with iPhone emojis’

Pop in some examples for future reference.


This relates to your instagram / social media photos. These are all part of your branding, and should be faaairly in line with your channel style.

For example – All Channel Notes photos are crisp and fresh. They have a lot of white space, and are generally motivating and inspiring.

Paste some examples of photos you might use in here for future reference. Make sure they all have a similar aesthetic.


You might have something else you want to include in your style guide, like how you wear your makeup / style yourself, how you edit your videos, whatever it might be, include it.

Get Inspired

Maybe at this point you have loads of awesome ideas for how you want your channel to look, down the fonts. Maybe you’re struggling.

If you’re feeling kind of helpless with the visual side of things, give one of these two ideas a try.

  1. Start a Pinterest BoardOn a podcast I listen to run by a website designer – she mentioned that as part of her creative process she had her clients started a pinterest board full of photos that inspired them.It’s similar with websites like stitchfix, a clothing box subscription. They ask you to create a pinterest board so that they can get a rounded idea of your taste in clothing – I do it personally with a fashion and home office board, for inspiration on home decor and styling.Once you start pinning it gets easier and easier to see the kind of style you’re into. What you pin doesn’t necessarily have to be youtube channel related – just make sure that it fits with your channels vibe.
  2. Look at your Favourite YoutubersVisit your favourite youtubers pages and look at what it is that draws you to their page. Write down what you like about their pages, and what you don’t.Maybe you’ll find you have an undiscovered love for thick chunky themed fonts, or you’re a black and white only kind of person.When I did up MuchelleB’s banner, I looked at a few other youtubers – Lauren Curtis has the most simple banner ever (in a great way). It looks nothing like mine, but I totally got inspiration from her.
  3. Revisit your Social MediaYour instagram is a collection of photos that you probably dig in an aesthetic sense – maybe all of your photos are edited so that they look blue tinged, and half of them are of flowers or nature.Maybe all of them are of very concrete-y and inspired by modern architecture. If your instagram photos suit the vibe you’ve set for your channel – take inspiration from them.They’re  a prime example of your personal taste, and incorporating aspects of them in to your channel style will only make your channel more authentic.


How to Create a Style Guide for your Blog or Brand | By Regina
How to Create a Brand Style Guide | Elle and Company



  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Define your Babes – Create a Subscriber Persona

Michelle Getting Started with Youtube 1 Comment

If you’re buying a present for a person that you’ve barely spoken to at work, you know, deep down, that your present probably won’t be fabulous. They might kind of dig your present, but not an insane amount.

If you’re buying for your favourite human that you’ve worked super closely with for the last two years and know on every level, your present will probably be an awesome, instagrammable present.

Think about that concept, but in terms of videos. If you’re making videos without a good idea of the kind of person you’re making them for, they’re not going to be fabulous videos. If you’re making videos with a specific person, or audience in mind, your videos will A+.

That’s why you need to get to know your subscribers (or the kind of subscribers you want), by creating a subscriber persona. It’s a full description of a fake (or real) person that watches your videos. Kind of like a character, that represents your ‘ideal’ subscriber.





When you create your persona you want to literally know this person inside out.

Work out their basic characteristics – then build up to their likes and dislikes, what they’re passionate about, their emotional state, the whole lot.

To make it easier, I have a downloadable work sheet below. It’s got all of the basic points you need to address when you create your persona.

If you have a niche channel, add a few questions relating to your Niche. For example, if you own a fashion channel, add questions about style icons and favourite online stores.

How to Use your Persona

Keep your persona with your channel plan somewhere visible.

Then, before you go to make a video, make sure your persona would dig it. When you sit down to film, genuinely act like you’re talking to your persona. When you feel like you’re not connecting with your subscribers, revisit your persona; tweak and rewrite.

Download the Worksheet

Persona-Worksheet  Subscriber-Profile-Worksheet-Google-Docs  

Subscriber Persona Worksheet PDF
#2Subscriber Persona Worksheet Google Docs

Well done.

You’ve just created something that’s going to be so helpful as you build up your youtube channel. Keep on keeping on g.

Did you find the worksheet helpful? Could anything else be included?

MuchelleB xo


10 Minutes to your Ideal Reader | Blog Genie
The No.1 Mistake Small Business Bloggers Make – And how to fix it with an Ideal Reader Profile | Lacy Boggs
Who are you talking to? (How to create an ideal reader profile for your blog) | By Regina



  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Creating a Plan for your Youtube Channel

Michelle Getting Started with Youtube 8 Comments

You want to start a youtube channel really bad. For whatever reason, you put off making your first video for a few months. Then, you finally make a video, but you hate it and delete it.

Eventually, you get around to putting up another video , but you get like 5 views and 0 comments or likes. So, naturally, you give up.

3 reasons why you probably need to create a Channel Plan:

  1. You get a clear focus on what your channel is about
  2. You create a solid, actionable idea of what you need to do to create your channel, and how you’re going to get to where you want to be.
  3. “A goal without a plan is just a wish” Antoine de Saint-Exupery  #truth

If you want to start a channel that has a purpose and that people dig, I promise a channel plan will be useful.


How to Use your Plan

Pin it on your wall, Make it your desktop background, Keep it in your diary – chuck it somewhere visible.

Refer to it when you go to create a video.  When you’re starting to feel shitty about your channel, read over it for a reminder of your whole purpose. Every once in a while, review it. If your plan no longer fits with what makes you feel good and authentic – tweak and rewrite.

Download The Plan

Channel-Plan  Google-Docs-Channel-Pla

Image #1
Channel Plan PDF
Image #2Google Docs Channel Plan

CHANNEL Plan Guide

If you’re not sure how to fill out your channel plan – I gotchu. Just read through the guide.

define your channel

What’s your channels vibe?

    • List three words that you want you channel to vibe. Ie. – Minimal, High Class, Authentic, or – Authentic, Vibrant, Sassy. You want all aspects of your channel to vibe those three words.

What’s your channels v specific purpose?

    • What specific thing do you make videos about , in a specific way, for a specific audience. Let’s go ahead and say specific one more time. Try to be specific.
    • So – I make videos about Building a youtube channel and making quality videos, in an authentic step by step way, for creative babes.

Who are your ideal subscribers? Who are your people?

What makes your channel individual / stand out?

    • There are so many youtube channels that exist. What makes your channel unique and ‘you’?
Channel Standards

What kind of videos do you make?

  • Make sure the kinds of videos you make link back to your specific purpose, and your vibe.

What will your first 3 videos be?

  • If you’re just starting out, list the first three videos you want to publish on your channel to get you started.

What does your schedule look like?

  • How often do you upload?  People dig consistency.
  • When do you upload?
  • How do you schedule your videos?  Do you pre film them and schedule a month ahead? Do you track your schedule in a notebook / film and upload on the weekly? Do you use sunrise calendar and have your whole seasons content all planned out?

What tech do you need to get started?

What tech stuff do you need? Don’t feel pressured here – always start with the easy / free stuff.

    • Google Account
    • Decent Quality Camera (Iphone cameras are fab)
    • Tripod (Or a Makeshift Tripod)
    • Video editing program (Use the one that comes with your computer to start out)
    • Photo editing tool (Try picmonkey)
    • Lighting Equipment (A window)
    • Decent Internet
    • A mic (Use your cameras in built mic at first, and plan to save up for something later)
    • Channel Specific Items – Ie. A DIY Channel might need a large table to film videos on.

What do you need / want to learn to make your channel super great?

Is there anything you want to learn about to make your channel better?

  • Classes / Online Courses (Ie. photoshop, premiere pro / cooking, craft, etc classes)
  • Books (Ie. the books listed on my resources page)
  • Blogs (Ie. Subscribing to design blogs to improve your channel design, videography technique blogs to improve your filming, etc)
Channel Goals

What’re your 1 Year Channel goals?

  • What are 1 – 3 channel goals you want to achieve within the next year?

What’re your 3 Month Channel goals?

  • What are 1 – 3 goals you can achieve in the next 3 months, that will work towards your yearly goals?

What small steps do you need to take to achieve your 3 month goals?

  • So what do you need to go to reach your 3 monthly goals? Make a to do list and hustle.
Channel Style

What’s your channels aesthetic / style?


List three youtube channels similar to yours.

  • List 3 channels that make videos similar to yours, or that sit in the same niche.

Suss them out

Keep in mind, this isn’t a way to hate on other channels, or to compare people. It’s just a way to figure out how your own channel can be A++.

  • List 3 things each of these channels do really well.
  • List 3 things each of these channels could do better.
  • What’s your channels advantage over these channels? What makes your channel better for your people.

It’d be so great if you could just make a video and people would flock to it, but that’s not how youtube is. You need to promote your videos to reach your people.

List the main ways that people are going to find your channel / videos – Eg.

    • Collabs
    • Through comments on other youtubers videos
    • Through really searchable videos
    • Instagram Promotion
    • Tumblr Submissions
    • Pinterest
    • Etc

Success is totally different for everyone. Some people are happy as long as their videos make them happy, some want 100k subscribers in the next two months. Figure out your definition of success to keep your channel on track.

How will you measure your channels success?

  • List the main ways that you will measure your success Ie.
    • How happy you feel with your videos
    • How many comments you get
    • How many subscribers you have
    • How long people are watching your videos for
    • How much you’ve learnt
    • How many relationships you’ve made
    • etc

Remember – it’s useless tracking this stuff if you aren’t doing anything with what you find.

If you track your success by how many comments you get, and you haven’t had any comments for the last month – rather than seeing your lack of comments and feeling awful, you need to to look at ways to get more engagement with your videos, and switch the way you approach things up.


You’ve now got a solid plan for your channel – well friggin done, you are fantastic and I believe in you 100%.

Starting a youtube channel is overwhelming, but having a plan in place helps so much.

If you’re a new youtuber – or someone that’s been at it for forever, do you have anything else you think should be included in a channel plan? Let me know.

Much Love xoxoxo




  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community