If you’re buying a present for a person that you’ve barely spoken to at work, you know, deep down, that your present probably won’t be fabulous. They might kind of dig your present, but not an insane amount.
If you’re buying for your favourite human that you’ve worked super closely with for the last two years and know on every level, your present will probably be an awesome, instagrammable present.
Think about that concept, but in terms of videos. If you’re making videos without a good idea of the kind of person you’re making them for, they’re not going to be fabulous videos. If you’re making videos with a specific person, or audience in mind, your videos will A+.
That’s why you need to get to know your subscribers (or the kind of subscribers you want), by creating a subscriber persona. It’s a full description of a fake (or real) person that watches your videos. Kind of like a character, that represents your ‘ideal’ subscriber.
CREATING YOUR PERSONA
When you create your persona you want to literally know this person inside out.
Work out their basic characteristics – then build up to their likes and dislikes, what they’re passionate about, their emotional state, the whole lot.
To make it easier, I have a downloadable work sheet below. It’s got all of the basic points you need to address when you create your persona.
If you have a niche channel, add a few questions relating to your Niche. For example, if you own a fashion channel, add questions about style icons and favourite online stores.
How to Use your Persona
Keep your persona with your channel plan– somewhere visible.
Then, before you go to make a video, make sure your persona would dig it. When you sit down to film, genuinely act like you’re talking to your persona. When you feel like you’re not connecting with your subscribers, revisit your persona; tweak and rewrite.
Download the Worksheet
You’ve just created something that’s going to be so helpful as you build up your youtube channel. Keep on keeping on g.
Did you find the worksheet helpful? Could anything else be included?
10 Minutes to your Ideal Reader | Blog Genie
The No.1 Mistake Small Business Bloggers Make – And how to fix it with an Ideal Reader Profile | Lacy Boggs
Who are you talking to? (How to create an ideal reader profile for your blog) | By Regina
WHAT YOU GET:
- A plethora of information on doing youtube authentically, and well
- The occasional free (also v exclusive) work sheet /mini guide
- A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community