How to Make a Youtube Banner

MichelleBranding Your Channel, Getting Started with Youtube0 Comments

A lot of people never actually create a youtube banner for their channel.

They just pick an image (ie. a cute background from tumblr, a photo they took of the beach two years ago), upload it and hope for the best.

The image might go all weird and stretched, be totally not in line with their channels vibe and create total confusion when a new person visits their channel, but the fear of having to pay for a program like photoshop (and learn said program) prevails.



Your channel banner keeps your channel visually consistent (also pretty), tells new viewers exactly what you’re about, and can make you stand out amongst other youtubers.

Let me be clear on a few things here re. how to make a youtube banner –

  • Actually making a youtube banner for your channel costs nothing
  • You can use a no skills required online editing program
  • It’ll take you literally 10 minutes (unless you’re fussy and create about 10 versions until you’re 100% happy like me).

For something that can make such a difference, it’s worth the really small amount of effort that goes in to it.


Download the Channel Art Template

Channel Art Template (Fireworks)
Youtube has a channel banner template for content creators to use when making their banner – click here to download the standard youtube channel banner template.

I’ve created a simpler template that’s a bit easier to use, it’s useful because you can see exactly what you’re doing when you edit with it.

Click here to download my version of the channel banner template.


Choose what to put on your Banner

When you’re choosing what to chuck onto your banner, keep your channels ‘vibe’ in mind (I talk about your ‘channel vibe’ more in my creating a channel plan post).

You want to make it really clear to people what your channel is about and what kind of videos you make.

Here are a few ideas for what kind of things to put on your channel banner.

  • Your channel name (This should be the focus of your banner)
  • The days / frequency that you upload (eg. New Videos Monday, Wednesday & Friday)
  • A channel tagline (eg. Fasion, Life, Beauty – maybe try to be a bit more original)
  • Social Media Icons
  • A photo f you
  • A photo of your work (if you’re a DIY channel – your best DIY projects, if you’re a beauty channel – your best looks)
  • A subscribe button (this won’t be linkable – butit’s a good reminder for visitors to subscribe)

Once you have a rough idea of what you’ll put on your banner, go out and pick a background as well as some graphics to use.

To get these kind of images, a lot of people search for tumblr backgrounds, free backgrounds and tumblr graphics on google images.

Make sure what you use is free for personal use, and check whether you need to credit the creator before you make your banner.

Load your Channel Art Template

Pic Monkey is the best to use for creating your banner. (if you’re not a fan of Pic Monkey, Canva is your next best option)

So to get started, click the edit button and load in your channel art template.


Create your Banner

So now, you can load everything in – make sure you put anything important in the ‘text and logo safe area‘, or if you used my template, in the red box.

The main tools I use are the ‘Text Tool’ (Tt) and the ‘Overlay Tool’ (Butterfly Symbol). The text tool lets you put in things like your channel name and tag line, and the overlay tool lets you put in any graphics or images that you want.



Get rid of the Channel Art Template

Once you’ve chucked everything you need in the safe area of the channel art template, get rid of it by heading to basic edits > canvas colour.



Change the colour to erase the template, then if you want to, head to the textures tab and load up one of the backgrounds you’ve saved as your banner background.

Save your Youtube Banner

Click the Save button and click Save to My Computer. Change the file extension to a .png not .jpg.


Upload your new channel banner to youtube

Go to your youtube channel, and on the top right of your banner space, click on the pen icon. Select Edit Channel Art from the drop down.


Drop your saved file in to the drag and drop space and then hit Select to load your banner to your channel.


To get you inspired and give you some ideas for the kind of vibe you want your banner to give, here are a few channel banners from popular youtubers.

Raches Life Vlog Channel Banner
« 1 of 6 »

Happy youtube channel art creating!




  • A plethora of information on doing youtube authentically, and well
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What to Name your Youtube Channel

MichelleGetting Started with Youtube0 Comments

Thinking of what to name your youtube channel can be one of the biggest blocks in actually getting started. It’s right up there with choosing your niche.

One minute you’re very much in the ‘Yees! I’m 100% doing this!’ mind frame.

Next minute you can’t think of a channel name and you brainstorm for hours and then a week goes by and you feel totally unmotivated.

Then you give up, and don’t start your channel.

Just because you can’t think of what to name it.

So, here you are. Five tips to help you decide on your youtube channel name.

what to name your youtube channel

1. Keep it short

People are lazy. They don’t want to have to think when they’re searching for your channel.

Make your channel name require the least effort possible for them to remember.

Don’t use symbols – or numbers, unless you really feel the need.

2. Don’t limit yourself

If you still aren’t 100% on your niche, don’t let your channel name put you in a box.

So if you have a vague idea you want to make some beauty videos in the future, don’t go with ‘beauty by michelle’.

Even if you have a clear idea what videos you’re going to make, in a years time you might change your mind completely, or just want to expand.

3.  Think of other platforms

If you have a name all sorted, make sure you can get an instagram, twitter, domain, etc using that name.

Consistency is important, and if you have different names across all social media platforms people get confused and won’t be able to find you.

So make sure that your name is available on all of the platforms you might use, and try and register your name on them asap.

4.  If in doubt, use your real name

The thing about your youtube channel, is that it revolves around you. It also revolves around your subscribers – but you are the never changing aspect of your channel.

If you don’t want to straight up use your name, then just play on your name – like I did with muchelleb.

Think about it – Philip DeFrancoRachel WhitehurstSarah Hawkinson – It’s a totally normal, easy way to name your youtube channel.

5.  The thing is, it doesn’t actually matter

In the end, what you name your youtube channel doesn’t matter too much. People forget about your name.

Your content and your personality is all that they’re going to associate with it.

Nigahiga. Smosh, Pewdiepie – their channel names are totally irrelevant to their content, but when you read the names all you think about are the people and content behind them.


Choose a channel name that’s concise, easy to remember and available on all platforms.

If you’re still stuck, play on your real name.

And realise that in the end, no one really cares that much – just pick any name that you like, and know isn’t going to annoy you after a while, and put all of your concentration on making authentic, engaging videos.





  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community



How to Feel Comfortable On Camera

MichelleGetting Started with Youtube1 Comment

I was never made to be on camera – I’m not a naturally social person, words don’t flow out of my mouth quickly and easily, and as soon as a camera comes on I feel slightly out of my comfort zone.

After filming my first 5 or 6 videos, I was ready to give up completely.

I remember sitting on my bed after I’d filmed, feeling semi exhausted because it was a whole lot of a talking for my introverted personality – and also really disappointed in myself.

In every video I’d uploaded, I came across as someone with zero personality. I got nervous and weird every time I got on camera, and didn’t know how to get over it.

Now I’ve been doing youtube for two years, have put up over 100 videos, have had over a million people watch my face spout words to a camera, and feel relatively comfortable on camera.

how to feel comfortable being on camera


Starting a youtube channel involves setting up a tripod, attaching a camera to it, and hitting record while you speak.

For some people, that comes totally naturally. They can sit in front of a camera and be 100% in their element.

For other people, it’s like eating sand. You feel legitimately ridiculous, and can’t stop thinking about that fact that you’re at home alone, talking out loud to no one.

For whatever reason, your mouth is putting on this weird ass high pitched voice and spurting out phrases that you never ever say in real life. All of the witty, interesting thing you’d imagined you’d say are unreachable within your mind.

Just because you aren’t comfortable on camera straight up, doesn’t mean you shouldn’t be making videos. It just means you need to tweak your mind frame, and get some more experience.

Here are four tips to getting out of the weird frame of thinking you’re in, and being yourself on camera.



I can be an awkward person when I talk to new people. I don’t mean to say that in an endearing way, I mean I can be super embarrassingly awkward and words don’t come out of my mouth properly and I say weird things that don’t make sense.

It’s a lot easier for me to talk to new people when they’re talking about something that I actually care about – that’s where I genuinely can’t help but throw some words in. I get so into the actual topic that I kind of forget that they’re someone new.

The more you care about the topic of your videos, the easier it will be for you to have the words force themselves out of you in a passionate, engaging way – despite the fact that you’re in an unusual, slightly uncomfortable situation.

Choosing the topic of your channel can be semi stressful – but, I do have a whole post on finding your focus on youtube that might help.


When you’re in a room, by yourself, filming yourself – it’s easy to lose all of the personality that you have when you’re with the people you’re closest to.

So, play pretend. Pretend like you’re talking to your best friend, or your mum, or whoever you talk to in a completely natural, ‘you’ way.

Stick up a photo of them if your imagination isn’t that good and that doesn’t make you feel super uncomfortable. Get them in the room with you – or even film with them in your videos if that makes you feel more yourself.

You could even have your ‘Subscriber Persona’ in your head when you film. Read through your persona before when you film, and talk as you would to that person. Since your persona is the kind of person you want to watch your videos, having them in the back of your mind while you’re filming is going to do nothing but help.


Have your video planned in your head, and on paper. Create an outline of how your videos going to flow, write out some dot points on what you’ll talk about – don’t just freeball it or you’ll either

  • Be lost for words and feel like a wanker at some point during your recording
  • Go off in a mega tangent about the topic and despise yourself when you’re editing later on.


Vlog. About nothing. Vlog while you sit on instagram, creep facebook and watch other youtubers for an hour or two. Vlog when you walk your dogs. Vlog when you’re making your morning coffee, eating your lunch, reading. Vlog planning your youtube channel.

Just make videos about nothing, with no expectations, videos that’ll get deleted from your camera the next day

It helps. You’ll get so used to a camera being in your face, and talking super comfortably about nothing to it, that you’ll bring that over to your actual videos and start to show more of your real personality.


So, if you’ve been avoiding making youtube videos because you don’t think you’re interesting on film / don’t feel comfortable on camera – you need to stop.

The only way you’re going to get rid of fear is to do something, and do it regularly. Start small – with vlogging pointlessly. Work your way up to sit down videos. Write out your prompts, pretend like you’re talking to someone you love, and hit record.

Make videos with no expectations – you don’t have to upload them. You just have to get your weird belief around talking to a camera out of your head. (But don’t put off uploading your first video for forever).

If you put all of these tips on how to feel comfortable on camera into place, your videos will (eventually – give it some time) be

  • Authentic
  • Full of your personality
  • Engaging as heeell

Have you ever been super nervous when filming yourself? How did you get over it? Let me know in the comments.



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How to Tag on Youtube like a Pro

MichelleSEO on Youtube & Analytics0 Comments

Basically, when you upload a video, youtube has no idea what it’s about.

Videos aren’t like text – robots can’t read them and suss out the topic easily.

So youtube relies on you to actually give it that information. That’s where ‘metadata’ – the title, description,  and tags, come in.

I’m going to do a post on each type of metadata, but in this post I’m concentrating on how to tag videos on youtube – because I find  that when I tag my videos properly, I always reach more people.


Youtube uses tags to rank your video in search when your video first uploads.

One of the main ways you can build your subscribers is through searches – so you want to give youtube literally as much opportunity as possible to help people find you through search.





Youtube uses tags (and your other metadata) to rank videos in their searches right after you upload (as we’ve established).

So if you upload a healthy vegan snacks video, tag it with ‘easy vegan snacks’, it might go on the first page of the search for that right after you upload. Then a few people will do a search on that phrase, and click on your video.

Youtube ‘crawlers’ pay attention to how long those first few people stay on your video – whether they like, comment or subscribe.

If your video is keeping people engaged, you’ll stay ranked. If not, your video will drop to the last pages of the search (or just disappear all together).

So, for sure, tag your videos well – and pay attention to that metadata, because it can make a difference.

But keep in mind that putting all of your focus on metadata won’t get you a heap of new viewers.

Putting your focus on creating engaging videos, and a little bit of focus on meta data, will.


This is the basic tag formula that I’m going to recommend, based on experience and the little bit of knowledge shared by youtube

[Repeat your title keywords tag] [Variations of Your Title] [Long tail phrases] [Related words] [Standard tags]

In that order.

I’m going to use an example of uploading a ‘Easy Vegan Lunch Ideas 2015’, video to explain what the tag types mean.


1. [Repeat Your Title Keywords Tag]

This is exactly what it sounds like. Just repeat your title keywords in the tags section. First thing.

Since your title should be a phrase that you want to rank for (and ideally the most relevant phrase to describe your video), repeat your title keyword to emphasise the phrase and topic of your video to crawlers.



2. [Variations of your Title – Phrases Directly Relating to Your Video]

Full phrases that relate directly to your video are tags that almost just reword / rework your title tag in alternate ways.

They’re all super similar to your video title, they just might have a word or two different.

These phrases cater for all of the different ways that people might search for the kind of video you’ve uploaded.



3. [Long Tail Phrases]

People search for way more specific things than just ‘Vegan Lunches 2015’.

They search for weird, long tail phrases like ‘healthy easy vegan snacks coconut oil summer 2015’, because hey, maybe it’s summer and they’ve just bought coconut oil and want to find easy ways they can incorporate it into their vegan diet.

While you definitely want to list for those more generic, searched on phrases – you can do really well by targeting the weird, more specific (long tail) tags too.

Remember that every youtuber is targeting the generic, popular phrases (which it totally makes sense to do) – but it also means that it’s friggin difficult to rank for those phrases.

That’s why it’s smart to try and rank for the Long Tail – they’re not that hard to sit #1 for.

And when you rank well for like, 10 more specific phrases, rather than 1 generic, you’ll be reaching new people ASAP.



4. [Related Words]

This is where you just want use related, one word tags for your video. They can be specific (to clarify exactly what your video should be ranked for) or generic (to allow youtube to rank you for more unexpected tags)



5. [Standard Tags]

In the Creator Playbook for Brands, they tell to you to have a few standard tags that you use on every video.

Your standard tags should relate to the topic / theme of your channel (and they should also include your channel name, to make sure your channel is searchable).

Adding standard tags help get more of the ‘related videos’ that pop up to be videos of your own, because your videos will have the same tags in common (making them related).

So when newer people are watching your video, rather than clicking on to someone else’s channel in the suggested videos, they’ll click on to another video of yours.





Only use Relevant Tags

If you’re uploading a vegan lunches video and tag it with ‘periods’ or ‘what’s on my iphone’ (I’ve legitimately seen people do this), you’re wasting tags.

If someone actually typed in ‘what’s on my iphone’, and then saw your video titled ‘Vegan Lunches 2015’, they’re not going to click on it, or if they do, they’ll hit the back button quickly and your video will be dropped from the search.

I’m not 100% sure how the youtube crawlers work, but it’s  obvious that they look at your metadata as a whole when they rank you. If they can see there’s no correlation between the tag you’ve used and the title / description, they probably won’t rank you at all.

Don’t List Tags in your Description (Interweave Them)

Your video can be removed if you list tags in your description rather than in the ‘tags’ section.

Rather than listing tags, fill your description with information relating to the video, and interweave your tags naturally. (I’ll definitely do a more in depth post on descriptions in the future)

Don’t Pay Attention to Popular Channels

Popular Channels don’t have to try so hard with their youtube metadata to rank for a video.

Youtube takes into account the age of their channel, the amount of videos they’ve uploaded, their engagement rates and subscriber number when they rank them. It’s basically a matter of youtube being like ‘yeah, I trust this channel, people like videos from this channel, they’re consistent, it’s legit’ and bumping them up.

So if a popular youtuber uses no tags, but a relevant video title and ranks #1 – don’t copy their method – as a small youtuber, you have to work a little harder (and eventually get to where they are).

Top Tags First

Youtube has said that you should list tags in the order of relevance – indicating that your first few tags hold the most weight.

Since your first few tags will be your title keywords repeated, and variations of your title directly related to your video, you’re all good.


Sometimes it’s a serious chore  / struggle to think up tag ideas – so here are a few tools and ideas to help.

  • Use the Google Keyword Planner (you have to sign up for an account – but it’s free and v useful)
  • Look at the tags of related videos by using the free Vid IQ Chrome Extension. This lets you see all of the hidden details of youtube videos.
  • Use Forums and Yahoo Answer Threads – so if you’re doing a Easy Vegan Lunches video, look it up in yahoo answers – has someone asked ‘what are some quick and easy vegan lunch ideas’? Tag those keywords and use ‘quick and easy vegan lunch ideas’ as a tag.


So that’s how to tag on youtube. If you use the tagging method I’ve given, and your video is engaging, I promise it will help. If you want to give it a try but don’t have a video to upload, try changing your old videos metadata and seeing what happens.

Do you have any extra tips on how to tag your videos? Youtube keeps this stuff on the d/l, so if you have anything to share, please leave it in the comments below.



Keyword Research : The Definitive Guide| Backlinko
Creator Playbook For Brands| Youtube (Youtube have v sadly deleted the normal youtube creator playbook)


  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Finding your Niche on Youtube

MichelleGetting Started with Youtube2 Comments

When I was little, I wanted to be a nurse.

I also wanted to be a teacher. A vet. An egyptologist. An actor. A singer. The owner of a small clothing business.

It was so difficult for me to pick a thing and stick with it.

It’s still so difficult to pick a thing and stick with it.

Today, we’re talking about the process behind choosing your focus – your niche – on youtube.

Picking a career and picking a niche – both v similar, both v strenuous.






Finding the right niche is a long process.



You’re not going to find someone that’s made for you first go. Instead, you’ll get someone who’s okay. But from that ‘okay’ relationship, you actually learn what you’re into, what you like and dislike, your standards. And eventually, you’ll move on to someone way better.

And the process continues, until you find that fabulous person that you want around for as long as possible.

Just like dating, picking your niche, the thing that makes you so passionate and enthusiastic, is friggin difficult.

It’s a process that involves some self awareness, intention, and a lot of thought.

In saying that, you’re always moving forward. Don’t not pick a niche because you aren’t 100% that it’s the right niche for you. If you’re not sure, just pick a niche, and if it’s not what you like, figure out what you don’t like about it and move on.



My first ever video on MuchelleB was on nipple piercings. It’s also my most popular video – nearly at 300K.

According to my youtube stats, that video has driven 352 subscriptions. 352. Out of 300,000 people. 0.12% of the total views.

But why would the other 299,648 people subscribe? My channel has NOTHING to do with piercings. I have 2 videos on piercings. The rest are Fashion & Lifestyle. That’s my range.

Anyone that might have liked my video would have clicked on my channel, seen that nearly all of my videos are fashion / lifestyle related, and clicked straight back off.
Having a focus is important from a subscribers point of view – why would you subscribe to a channel if the contents totally random, and not all related to what you’re in to?

On youtube, you have the advantage of being able to pull people in with personality, so you can afford to be more varied with your videos.
But having no channel focus whatsoever is a turn off.



  • Picking one thing to focus on will give you credibility in that ‘field’ – ie. you make videos solely on crazy, film inspired makeup looks. In doing that, people will know you as the ‘expert’ in that field. That sounds so gross and corporate, but I hope you get what I’m saying.
  • It’ll be a lot easier to monetise if you have a specific niche, if that’s something that you have in the back of your mind.
  • A niche makes it a lot easier to think of new video ideas. If you’re all over the place, and your channel covers everything from paleo recipe walkthroughs to feminist rants, it’s so hard to figure out what you’re going to make next week – because what you make is so broad.
  • If you’re making content around the same topic, you’ll be bringing in legit, amazing subscribers, rather than people who watch a few videos, kind of half heartedly subscribe, and never come back.
    In the wrong niche – you’re not going to be happy.





What do people know you for?

A girl that I work with is so, incredibly, organised. And everyone knows it – she’s Debbie, the one that’s weirdly into organisation. In a good way.

I’m Michelle. The creative one that’s good with online stuff.

Maybe you’re Amy, that girl that’s only eats organic or something – I don’t know.

Sometimes, what people know you for could be the perfect niche for you. Debbie could create a full organisation channel on getting your shit together in life. Amy could make a whole channel on organic and clean eating. I’ve already made the channel for me – a channel helping people create and build authentic youtube channels.

What’re you good at?

You’re good at things. You know you’re good at things. Maybe you don’t like saying you’re good at things because it makes you feel kind of gross and braggy – but you are totally good at things.

List the things you’re good at. Everything and anything. The things that people come to you for help with, and the things that maybe only you know you’re awesome at.

Summarising what you’re good at will let you recognise the areas where you kind of thrive. If you have expertise in an area (and you enjoy it) that’s a perfect way to start out.

What do you really, really dig?

Lets talk about things that make you feel alive. I feel alive and in the moment when I’m helping someone grow. Hence – ChannelNotes.

Sometimes it’s really difficult to work out what makes you feel alive. People are the worst at knowing what makes them happy.

Try your best and list the first things that come to mind. Really think about whether these things actually bring you joy – not just momentarily.

You should really, really dig the content that you make on youtube. Like, this is very important. You’ll be potentially making videos on the same topic for years – will you 100% love making videos like that for years to come?

What do you watch/ listen to / read?

What kind of non fiction books do you like?
What kind of documentaries do you watch?
What kind of podcasts do you subscribe to?
List some favourite non fiction books / documentaries / podcasts.
What kind of channels do you subscribe to?

This stuff can be a total indicator of what kind of niche you should choose. I listen to creative business podcasts. I read blogs on personal branding, goal setting, SEO, discovering content ideas. I read books like Manage your Day to Day, Jab Jab, Jab, Right Hook and The Desire Map. I created hustleco.

What’re some odd / different things about you?

Maybe you’re a gluten free vegan, maybe you’ve lived on a houseboat for your whole life, or you grew up homeschooled.

All of your weird backstories or quirks could be a potential niche idea. You’re a gluten free vegan – I think it’s obvious what you could make a channel on if that fits in with what you’d enjoy. You’ve lived on a house boat – there are so many ideas you could turn this in to, but I feel like just vlogging your life every day would be fabulous and always interesting. You grew up homeschooled – you could potentially teach parents on how to better homeschool their kids, make relatable videos on how homeschooling affects your life, getting organised as a homeschooled kid, all o’ that.


So you’ve gone through the questions and you’ve found your niche. Here are a few other things to think about before you’re 100%.

Is your niche already super saturated?

Some niches, like the beauty niche on youtube, are super super saturated. That isn’t to say that you should go for it, but just keep in mind that you’ll have to work hard to make your channel stand out. Put your own spin on it, be yourself, be original, and you’ll be fine.

Is your niche monetisable?

IF you plan on monetising your youtube channel, which is totally optional and not at all necessary, you should choose your niche with monetisation in mind.

Most channel ideas are monetisable, but have a think whether

  • The possibility of a company sponsoring your videos for you to use their products exists
  • There’s a way to create your own profitable ‘side business’ based on your channel

Before you choose your niche.

Is your niche specific enough?

Using my example from before, if you decide you want to do a beauty channel, unless your own makeup looks are really unique, it’s kind of a broad choice.

Some more specific ideas that people would really remember

  • Insane coloured makeup looks (I literally can’t think of how to word that better right now)
  • Celebrity inspired makeup looks
  • Movie character inspired makeup looks
  • Horror makeup looks

Like I’ve said – because it’s youtube, and a lot of the time people stick around for personality, you can get away with mixing it up for sure, but having a main focus will help you stand out. Don’t be too broad.

Is it going to last?

There are lots of things that fade. Like tamagotchis, and pash bands.

Shoutout to people born in the early 90’s.

If you made a whole channel around tamagotchi techniques and tricks in 2005, it’d be dead today. Choose something that’s going to hang around for at least a while.


You might not find a perfect niche that you’re passionate about and excellent at straight up. If you’re stuck – just choose something you think might work and roll with it. Maybe it’ll end up being totally perfect. Maybe you’ll learn, grow, evolve and revisit this post with a totally new perspective.



How to Find your Niche or Personal Brand P1 + P2| Tico and Tina
How to Decide what to Blog about| Amy Lynn Andrews


  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Creating a Style Guide for your Youtube Channel

MichelleBranding Your Channel, Getting Started with Youtube2 Comments

People are more likely to follow you on instagram if you have an instagram ‘theme’, and you keep your photos visually consistent.

Same with youtube videos. People dig visual consistency.

At this point, your Channel Plan and Subscriber Persona should have you pretty set with consistency in your content and voice, so now you just need to work out them aesthetics.

This is where you create a ‘style guide’ –  to help you build a stand out style, keep visual consistency, and save time and trouble in the long run.

Create a style guide for your youtube channel to build a stand out style.

What’s a style guide for?

  • It’s for keeping visual consistency (Have I maybe mentioned that already? Unsure.)
  • Your style will become recognisable – Ie. MuchelleB is well recognised for the use of purple overlays.
  • It’s saves time and trouble (You know how you use a font and love it then completely forget what it was and spend a good half an hour searching for it? No need. Find it in your style guide)

Download The Style Guide Template


#1 – Google Docs Worksheet

How to use your style guide

Colour Palette

Stick with a consistent colour palette on your channel by using the same colours throughout your videos and graphics.


If you can, use the same kind of fonts throughout your videos, in thumbnails / headers and on social media.

This section is so helpful when it’s been a few months since you’ve created a graphic and you forget the font type you used last time.

Video Backdrop

Try to make all different aspects of your channel suit your channels vibe – incl. your video backdrop.

If your channels vibe is ‘motivating & boho’, hang up some motivating quotes in the background and maybe chuck in some fake plants, candles, fairy lights, whatever suits your channels vibe.

Here you can describe the vibe of your video backdrop, and give a brief overview of things like colors, lighting, etc. Include some inspiring photos to help you when you design your backdrop.

Ie. “Warm coloured background, with yellow fairy lights and interestingly framed quotes.”


Keeping with your channels vibe, describe how you edit your thumbnails.

An awesome way to make your life easier is to create ‘thumbnail templates’ that you can keep coming back to whenever you put up a new video.

Ie. “Purple overlay, with iPhone emojis’

Pop in some examples for future reference.


This relates to your instagram / social media photos. These are all part of your branding, and should be faaairly in line with your channel style.

For example – All Channel Notes photos are crisp and fresh. They have a lot of white space, and are generally motivating and inspiring.

Paste some examples of photos you might use in here for future reference. Make sure they all have a similar aesthetic.


You might have something else you want to include in your style guide, like how you wear your makeup / style yourself, how you edit your videos, whatever it might be, include it.

Get Inspired

Maybe at this point you have loads of awesome ideas for how you want your channel to look, down the fonts. Maybe you’re struggling.

If you’re feeling kind of helpless with the visual side of things, give one of these two ideas a try.

  1. Start a Pinterest BoardOn a podcast I listen to run by a website designer – she mentioned that as part of her creative process she had her clients started a pinterest board full of photos that inspired them.It’s similar with websites like stitchfix, a clothing box subscription. They ask you to create a pinterest board so that they can get a rounded idea of your taste in clothing – I do it personally with a fashion and home office board, for inspiration on home decor and styling.Once you start pinning it gets easier and easier to see the kind of style you’re into. What you pin doesn’t necessarily have to be youtube channel related – just make sure that it fits with your channels vibe.
  2. Look at your Favourite YoutubersVisit your favourite youtubers pages and look at what it is that draws you to their page. Write down what you like about their pages, and what you don’t.Maybe you’ll find you have an undiscovered love for thick chunky themed fonts, or you’re a black and white only kind of person.When I did up MuchelleB’s banner, I looked at a few other youtubers – Lauren Curtis has the most simple banner ever (in a great way). It looks nothing like mine, but I totally got inspiration from her.
  3. Revisit your Social MediaYour instagram is a collection of photos that you probably dig in an aesthetic sense – maybe all of your photos are edited so that they look blue tinged, and half of them are of flowers or nature.Maybe all of them are of very concrete-y and inspired by modern architecture. If your instagram photos suit the vibe you’ve set for your channel – take inspiration from them.They’re  a prime example of your personal taste, and incorporating aspects of them in to your channel style will only make your channel more authentic.


How to Create a Style Guide for your Blog or Brand | By Regina
How to Create a Brand Style Guide | Elle and Company



  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Define your Babes – Create a Subscriber Persona

MichelleGetting Started with Youtube1 Comment

If you’re buying a present for a person that you’ve barely spoken to at work, you know, deep down, that your present probably won’t be fabulous. They might kind of dig your present, but not an insane amount.

If you’re buying for your favourite human that you’ve worked super closely with for the last two years and know on every level, your present will probably be an awesome, instagrammable present.

Think about that concept, but in terms of videos. If you’re making videos without a good idea of the kind of person you’re making them for, they’re not going to be fabulous videos. If you’re making videos with a specific person, or audience in mind, your videos will A+.

That’s why you need to get to know your subscribers (or the kind of subscribers you want), by creating a subscriber persona. It’s a full description of a fake (or real) person that watches your videos. Kind of like a character, that represents your ‘ideal’ subscriber.





When you create your persona you want to literally know this person inside out.

Work out their basic characteristics – then build up to their likes and dislikes, what they’re passionate about, their emotional state, the whole lot.

To make it easier, I have a downloadable work sheet below. It’s got all of the basic points you need to address when you create your persona.

If you have a niche channel, add a few questions relating to your Niche. For example, if you own a fashion channel, add questions about style icons and favourite online stores.

How to Use your Persona

Keep your persona with your channel plan somewhere visible.

Then, before you go to make a video, make sure your persona would dig it. When you sit down to film, genuinely act like you’re talking to your persona. When you feel like you’re not connecting with your subscribers, revisit your persona; tweak and rewrite.

Download the Worksheet

Persona-Worksheet  Subscriber-Profile-Worksheet-Google-Docs  

Subscriber Persona Worksheet PDF
#2Subscriber Persona Worksheet Google Docs

Well done.

You’ve just created something that’s going to be so helpful as you build up your youtube channel. Keep on keeping on g.

Did you find the worksheet helpful? Could anything else be included?

MuchelleB xo


10 Minutes to your Ideal Reader | Blog Genie
The No.1 Mistake Small Business Bloggers Make – And how to fix it with an Ideal Reader Profile | Lacy Boggs
Who are you talking to? (How to create an ideal reader profile for your blog) | By Regina



  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community


Creating a Plan for your Youtube Channel

MichelleGetting Started with Youtube3 Comments

You want to start a youtube channel really bad. For whatever reason, you put off making your first video for a few months. Then, you finally make a video, but you hate it and delete it.

Eventually, you get around to putting up another video , but you get like 5 views and 0 comments or likes. So, naturally, you give up.

3 reasons why you probably need to create a Channel Plan:

  1. You get a clear focus on what your channel is about
  2. You create a solid, actionable idea of what you need to do to create your channel, and how you’re going to get to where you want to be.
  3. “A goal without a plan is just a wish” Antoine de Saint-Exupery  #truth

If you want to start a channel that has a purpose and that people dig, I promise a channel plan will be useful.


How to Use your Plan

Pin it on your wall, Make it your desktop background, Keep it in your diary – chuck it somewhere visible.

Refer to it when you go to create a video.  When you’re starting to feel shitty about your channel, read over it for a reminder of your whole purpose. Every once in a while, review it. If your plan no longer fits with what makes you feel good and authentic – tweak and rewrite.

Download The Plan

Channel-Plan  Google-Docs-Channel-Pla

Image #1
Channel Plan PDF
Image #2Google Docs Channel Plan

CHANNEL Plan Guide

If you’re not sure how to fill out your channel plan – I gotchu. Just read through the guide.

define your channel

What’s your channels vibe?

    • List three words that you want you channel to vibe. Ie. – Minimal, High Class, Authentic, or – Authentic, Vibrant, Sassy. You want all aspects of your channel to vibe those three words.

What’s your channels v specific purpose?

    • What specific thing do you make videos about , in a specific way, for a specific audience. Let’s go ahead and say specific one more time. Try to be specific.
    • So – I make videos about Building a youtube channel and making quality videos, in an authentic step by step way, for creative babes.

Who are your ideal subscribers? Who are your people?

What makes your channel individual / stand out?

    • There are so many youtube channels that exist. What makes your channel unique and ‘you’?
Channel Standards

What kind of videos do you make?

  • Make sure the kinds of videos you make link back to your specific purpose, and your vibe.

What will your first 3 videos be?

  • If you’re just starting out, list the first three videos you want to publish on your channel to get you started.

What does your schedule look like?

  • How often do you upload?  People dig consistency.
  • When do you upload?
  • How do you schedule your videos?  Do you pre film them and schedule a month ahead? Do you track your schedule in a notebook / film and upload on the weekly? Do you use sunrise calendar and have your whole seasons content all planned out?

What tech do you need to get started?

What tech stuff do you need? Don’t feel pressured here – always start with the easy / free stuff.

    • Google Account
    • Decent Quality Camera (Iphone cameras are fab)
    • Tripod (Or a Makeshift Tripod)
    • Video editing program (Use the one that comes with your computer to start out)
    • Photo editing tool (Try picmonkey)
    • Lighting Equipment (A window)
    • Decent Internet
    • A mic (Use your cameras in built mic at first, and plan to save up for something later)
    • Channel Specific Items – Ie. A DIY Channel might need a large table to film videos on.

What do you need / want to learn to make your channel super great?

Is there anything you want to learn about to make your channel better?

  • Classes / Online Courses (Ie. photoshop, premiere pro / cooking, craft, etc classes)
  • Books (Ie. the books listed on my resources page)
  • Blogs (Ie. Subscribing to design blogs to improve your channel design, videography technique blogs to improve your filming, etc)
Channel Goals

What’re your 1 Year Channel goals?

  • What are 1 – 3 channel goals you want to achieve within the next year?

What’re your 3 Month Channel goals?

  • What are 1 – 3 goals you can achieve in the next 3 months, that will work towards your yearly goals?

What small steps do you need to take to achieve your 3 month goals?

  • So what do you need to go to reach your 3 monthly goals? Make a to do list and hustle.
Channel Style

What’s your channels aesthetic / style?


List three youtube channels similar to yours.

  • List 3 channels that make videos similar to yours, or that sit in the same niche.

Suss them out

Keep in mind, this isn’t a way to hate on other channels, or to compare people. It’s just a way to figure out how your own channel can be A++.

  • List 3 things each of these channels do really well.
  • List 3 things each of these channels could do better.
  • What’s your channels advantage over these channels? What makes your channel better for your people.

It’d be so great if you could just make a video and people would flock to it, but that’s not how youtube is. You need to promote your videos to reach your people.

List the main ways that people are going to find your channel / videos – Eg.

    • Collabs
    • Through comments on other youtubers videos
    • Through really searchable videos
    • Instagram Promotion
    • Tumblr Submissions
    • Pinterest
    • Etc

Success is totally different for everyone. Some people are happy as long as their videos make them happy, some want 100k subscribers in the next two months. Figure out your definition of success to keep your channel on track.

How will you measure your channels success?

  • List the main ways that you will measure your success Ie.
    • How happy you feel with your videos
    • How many comments you get
    • How many subscribers you have
    • How long people are watching your videos for
    • How much you’ve learnt
    • How many relationships you’ve made
    • etc

Remember – it’s useless tracking this stuff if you aren’t doing anything with what you find.

If you track your success by how many comments you get, and you haven’t had any comments for the last month – rather than seeing your lack of comments and feeling awful, you need to to look at ways to get more engagement with your videos, and switch the way you approach things up.


You’ve now got a solid plan for your channel – well friggin done, you are fantastic and I believe in you 100%.

Starting a youtube channel is overwhelming, but having a plan in place helps so much.

If you’re a new youtuber – or someone that’s been at it for forever, do you have anything else you think should be included in a channel plan? Let me know.

Much Love xoxoxo




  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community