What 3 Youtubers Do Really Friggin Well

MichelleBranding Your Channel, Building Your Audience0 Comments

What you can learn from three youtubers that are killing it on youtube.

Since starting Channel Notes – I’ve been seriously mirin other youtubers.

I’ve really started noticing the things youtubers do to make their channels so fabulous.

So today, I’m talking about 3 youtubers I dig and what they do really friggin well on youtube. That you too can do – in your own way.


The first youtuber is Simply_Kenna – and if you haven’t seen this girls youtube channel, you 100% need to bc it is fabulous.

The main thing she does freaking well – visual consistency.

FYI -You should check out my post on creating visual consistency that includes a free, downloadable worksheet.

Kenna has an instantly visible minimal, rustic type theme.

Her consistency is almost crazy. Super warm tones are scattered throughout her videos. Her white fluffy faux sheepskin makes an appearance in just about every upload. Her background is always simple and white. Her intro varies, but stays pretty similar. She even has the same crackly overlay in every one of her videos.

So what can you learn from Kenna?

Plan how you want to create visual consistency on your channel. You can be 100% intentional about visual consistency. You wouldn’t decorate a room without a rough idea of the vibe you want, so why do that to your youtube channel?

So create a consistent intro, maybe get a colour theme going. If you haven’t already, you almost definitely need to fill out my style guide. Visual consistency is so appealing, and so do-able.

You also don’t have to put in a heap of effort to achieve it.

Steal the Spotlight

Katie from Steal the Spotlight has crazy dedication levels. If you’re already doing youtube, you know the amount of effort it would take to film and edit her videos.

What she does really friggin well – once again, is consistency. In content.

Not of the visual kind. Katie isn’t as visually consistent as Kenna – because lets be real, Kenna’s on a whole different level.

But she’s crazy consistent in the type of content she puts out there.

If you know steal the spotlight, the first thing that comes to mind is Lookbooks. Fashion. Clothes.

Some people are weird about varying your content up on youtube, and think it’s boring to stick to the one thing. I think it’s kind of the better way to go. I don’t have a thing I want to stick to with my main channel, muchelleb, but I wish I did, because it’s so effective.

Katie posts fashion videos. Always. With a few occasional makeup looks/ diys to keep things interesting.  She’s made herself a go to youtuber for anything fashion. If I were struggling to style something, first thing I’d search would be Steal the Spotlight.

She also puts out awesome, high quality, well edited videos – every single week. Has she ever missed a video? Unlikely. Has she ever released a dissapointing video? Literally no. She wouldn’t even know how.

For now, this channel is a passion project that I do because I enjoy it. Someday, if it ever grows into something bigger, I want to do interviews with youtubers. Katie is 100% one of the first people I’d interview, because I want to pick her freaking brain.

Cheap Lazy Vegan.

Because, that niche.

In my ‘Plan your youtube channel’ video I talk about creating specific videos, in a specific way, for a specific audience.

Well, this channel, is a perfect example of what I’m talking about.

Cheap Lazy Vegan has Vegan Recipe / Guidance videos, in an easy to follow format, for cheap and lazy vegans.

She hit the nail on the head. Killed it. Smashed it. I’m a cheap, lazy person that wants to eat more healthy, vegan / vegetarian meals. Her channel is now a go to for me when I need a new meal to cook.

That’s exactly what you want your channel to be – a go to channel. Something I don’t do well with my main channel to be honest, my purpose on muchelleb isn’t super specific. But I know it works well, so I’ll continue to encourage you to narrow down your purpose and get specific.

So that’s what’s up – three youtube channels and the reasons why they are killing it.

Take Action

  • Create a consistent style using my style guide video. Your style doesn’t need to be rustic and minimal, it can be bubbly and colourful – whatever floats your boat.
  • Find a tight-ish niche, narrow down your video categories and don’t stray far, and you’ll turn yourself in to a ‘go to’ person for your niche



  • A plethora of information on doing youtube authentically, and well
  • The occasional free (also v exclusive) work sheet /mini guide
  • A lot of good vibes your way from a human being who genuinely wants to see you slay in the youtube community

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